Lok Virsa festival is the largest cultural activity in Pakistan held in October every year. For the last two decades, this festival has attracted international artisans and performers from more than 20 countries around the world to perform and participate. It has become a pride for artisans and performers. The provinces of Sindh, Punjab, Balochistan, Khyber Pakhtunkhwa, Azad Jammu & Kashmir and Gilgit-Baltistan put up beautifully decorated pavilions for the visitors to enjoy the traditionally rich culture of Pakistan in the federal capital of Pakistan. The festival lasts for 10 days in Lok Virsa, displaying multi-ethnic work of artisans working under the banner of Heritage Museum. The Research & Media Centre of Lok Virsa arranges groups of dancers, music concerts from all parts of Pakistan. Documentation of the festival is carried out by Lok Virsa’s researchers, who interview all the artisans and artists that have participated. Culture departments of all the provinces along with the diplomatic community are invited to set up pavilions presenting their prestigious folk culture. As per tradition, the festival opens with a chadarposhi and dastarbandi ceremony, which is a way of proclaiming Lok Virsa’s commitment to the high stature that craftspeople and folk artists have in the cultural mainstream.